If you have a software or marketing project that could use some input from a fresh set of eyes, please give Kristi Colvin a call today. We'd love to help!

Email
info@freshid.net

Call
Office 785.204.3122
Mobile 785.204.2321

Mail
Fresh ID
319 West 7th Ave.
Garnett, KS 66032

If you're still not sure about hiring a user experience consultant, here are a few questions to help you assess your needs...

Software Concerns

1. Are you proud of the way your software products look?
2. Are you proud of the user experience and workflow offered by your software?
3. Do users compliment the software after using it?
4. Does the software demo well?
5. If you sell multiple products, is there a compelling brand identity that runs through them so users always feel they're using software by one company?
6. Do you outsell or outperform competitors?
7. Does your software look and feel sophisticated, or amateurish, next to your top 5 competitors?
8. Do salespeople have success in demonstrations, or come back with issues?
9. What do your support calls consist of? Installation issues? Lack of documentation? Help with understanding or using particular features?
10. Do you routinely perform user testing, usability reviews or conduct user feedback surveys?
11. If you conduct feedback surveys, are you positive they contain usability information, or do they end up being centered around marketing concerns?
12. What is your policy and process for support and help after the sale?
13. Do you have user experience evangelists in your organization?
14. Are you developing software from a user-centered design perspective?
15. Have you built user experience policies into your R&D process?
16. Do you get positive or negative reviews from industry publications regarding ease-of-use, look and feel, interface, installation experience, etc?
17. Is everything about your software, from pre-sale collateral, to demo, to packaging, to installation, to the experience while using it, to documentation, to customer support branded and planned as part of an overall "User Experience" Plan (or something like that)?
18. Is there a major inconsistency between your marketing and promotional materials for the software, and the actual design of the software?
19. Does your software take advantage of web-like behaviors that you know users are already familiar with?
20. Is the learning curve fairly quick, or very steep, to comprehend and use default and basic functions in your software products?

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Website Concerns

1. Does my site help establish trust and credibility with new visitors?
2. Is the site professionally designed and written?
3. Is it easy for users to find what they're looking for on the site?
4. Do we know what information visitors are looking for when they come to the site?
5. Is the site's content managed well, broken down into logical groups, and easy to comprehend?
6. Is the site comprehensive enough to help sell the products or services being promoted?
7. Do people compliment the site design, or specific features of the site?
8. Are you, and other members of the organization, proud of the site? Does it represent you and your brand well?
9. Can your sales staff easily locate and navigate to needed information on the site?
10. How does your site stack up to your biggest competitors? Does it look better, or worse than, the companies you are compared to?
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Additional Ecommerce Concerns

1. Do people bail once inside the shopping cart?
2. Is it hard or easy for people to complete a purchase? (Have you tested this for verification?)
3. Do you get a lot of support calls with purchasing issues?
4. Do you get a lot of support calls due to incomplete sales information?
5. Do you think the site's flow from pre-sale to completed sale is smooth and offers a good customer experience?